Manhattan Associates is a company with a good work culture and job security. The company is also known for its great work-life balance and excellent teamwork. The company has a rating of 4.0 on AmbitionBox, based on 208 employee reviews.
As a goal-based marketer, you have specific revenue targets to achieve weekly. You monitor key milestone events knowing that missing your target at any one of these points will keep you from hitting your overall goal.
Defining Goals
Goals are the highest-level prioritization and are used to guide the work your marketing team does. They should be clear and aligned with your business strategy. You can use a framework such as OKR (objectives and key results) to set company, team, and individual goals.
For example, your Manhattan marketing consultant goals might include increasing brand awareness, launching a new product or service, or improving customer retention. Each goal should be measurable, attainable, relevant, and timebound. This will help your team understand what they are aiming for and how they can achieve it.
Your goals should also be based on the most important growth levers for your business. For instance, if you want to grow your website traffic by 20%, you should measure the number of visitors and look at the conversion rates for each stage of the funnel. This will help you identify potential opportunities for growth. You can then prioritize channels and tactics based on their impact.
Creating a Roadmap
Creating a roadmap is an effective way to communicate goals and planned marketing activities. It also helps keep cross-functional teams informed about marketing campaigns and product launches. In addition, it allows stakeholders to understand how their work fits into the company's overall strategic objectives.
The best marketing roadmaps are high-level and focused on main goals. They should include key features of the product and a clear timeline for each phase. They should also be visible to all team members. This will encourage them to stay on track and avoid losing sight of the big picture.
For example, if your goal is to increase traffic to your website by 30%, you can create a content roadmap that includes blog posts, newsletters and downloadable resources. This will help your audience find the information they're looking for quickly. You can also use the roadmap to measure your progress. For example, if a campaign fails, you can adjust your next steps.
Creating a Marketing Strategy
A successful marketing consultant is a creative problem-solver with the ability to create and execute goal-based marketing strategies for clients. These strategies must be developed based on market research and competitor analysis in order to achieve business goals. They should also be able to understand the client’s target market and how best to reach them.
Krissy is a media and marketing veteran who focuses on creating strategies that deliver real ROI for her clients. She loves collaborating with her clients and their internal teams to help them tell their visual story in the most effective way possible. She spends her free time with her two dogs and enjoys cooking.
As the Controller for Manhattan Media, Heidy has been directly involved in the accounting of all financial aspects of the agency since 2004. She is a valuable asset when it comes to managing client billing, accounts payable, and receivable. She is a graduate of Fordham University and lives in New York City.
Creating a Marketing Plan
Having an effective marketing plan is essential for goal-based marketing. It helps you stay focused and makes it easier to manage your time and resources. It also provides you with a clear vision of what needs to be done to reach your goals and keeps your entire team on the same page.
When preparing your marketing plan, it's important to include information about your target audience. You'll want to create a buyer persona and explore the market, so you know what your audience wants.
You should also make sure that your marketing strategies are quantified, so they can be tracked and measured. This will save you time and money in the long run.
It's also a good idea to include your mission, values, and vision in your marketing plan. This will help you explain the purpose of your marketing strategies to others and make them more relatable. It will also help you avoid scope creep and focus on only the strategies that are realistically attainable.